Webinar
The psychology of attention:
how to drive more impact from your content
Nick Mason, CEO and Founder at Turtl, and Kate Terry, Head of Demand at Turtl
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What are we covering?
Content is King: the famous statement made by Bill Gates in 1996 rings truer with every passing day. We all know that modern customers demand the right content at every step of their journey to stay informed, navigate crowded marketplaces, and make better decisions.
Yet how many of us really understand the science behind what makes “great” and high-performing content?
Join Nick Mason for a fascinating look at the psychology of attention and how to apply these principles to your business' content to engage and persuade your audience toward the right actions.
By the end of the webinar, you will learn:
- What the attention economy is and how to compete in it
- The psychology behind attention that marketers should know
- The results of A/B tests by attention scientists applied to B2B content
- How leading businesses achieve 10x more content engagement and 5x better brand perception.